The Idea Behind 'Awesome Human Beings'"
Everyone's been asking the wrong question about living on autopilot.
They want to know how to optimize their routines, hack their habits, and systematize their way to happiness.
But nobody pauses to think that every time you successfully automate something, you lose a piece of yourself.
Think about it.
Your morning routine? That's not YOUR morning—that's Tim Ferriss's morning with your body executing it.
Your productivity system? That's someone else's brain pattern forced onto your neural pathways.
Your goal-setting framework? That's another person's values disguised as your ambitions.
Autopilot doesn't create efficiency. It creates identity erosion.
Every "optimized" system you adopt is a small betrayal of who you might actually be. You're becoming incredibly efficient at being someone else.
That’s why my job isn't to help you succeed.
My job is to help you fail. Spectacularly. Efficiently. On purpose.
Because after years of reflecting, writing online and watching thousands of people try to copy-paste their way to happiness, I've realized that:
The fastest way to become awesome is to eliminate everything that makes you mediocre.
And the only way to do that?
***Intelligent failure***
Why Every Success Formula Is Sabotaging You
The reason is simple:
Every "proven system" worked for exactly one person. The person selling it to you.
Their morning routine? Built around their circadian rhythm, their family situation, their neurochemistry.
Their business model? Perfect for their skills, their network, their market timing.
You trying to copy it is like wearing someone else's prescription glasses and wondering why you can't see clearly.
That’s why I’d reiterate that:
I'm not here to give you my answers. Because your life is different than mine. Your problems are different than mine.
I'm here to give you better questions and things worth trying so you can discover your own damn answers.
Welcome to the Failure Academy
“Awesome Human Beings” isn't another newsletter promising you the secret to success. It's a laboratory where we systematically test what doesn't work so you can stop wasting time on paths that aren't yours.
Every week, I give you:
Experiments to run (that might completely backfire)
Systems to stress-test (on your actual life, not theory)
My spectacular failures (and what they revealed about human nature)
Questions that cut through the bullshit (and force you to confront what you actually want)
The goal isn't to follow my blueprint.
It's to build your own through strategic elimination.
What Premium Members Get:
$15/month or $149/year (annual saves you 2 months)
→ My Personal Disaster Stories — The full breakdown of my most embarrassing failures and what they taught me about being human (these stories will make you feel less alone in your mess)
→ Your Custom Experiment Plan — I'll design specific things for you to try based on your exact situation. No generic advice—just "here's what might blow up interestingly for you"
→ Text Me Your Chaos — When something goes spectacularly wrong (or surprisingly right), message me directly. I actually respond, and I actually care what happened
→ The "What Actually Happened" Collection — Real stories from real people who tried these experiments. Spoiler: nobody got the same results, and that's the point
→ The Experiments I Can't Share Publicly — Some failure experiments are too risky for a public newsletter. Premium members get the good stuff that might actually change your life.
The Uncomfortable Truth About Becoming Awesome
Every awesome human being you admire got there by trying a thousand things that didn't work and paying attention to the patterns.
They didn't follow someone else's map. They drew their own by failing forward until they found terrain that fit their specific combination of talents, limitations, and obsessions.
This newsletter is about accelerating that process.
Instead of spending years accidentally stumbling through bad fits, we intentionally test possibilities, document what happens, and extract the intelligence from every spectacular flame-out.
Who This Laboratory Is For
This is for people who:
Are tired of guru worship and blueprint obsession
Want to discover what actually works for them, not what worked for someone else
Understand that personalized success requires personalized failure
Are brave enough to look stupid while figuring things out
Know the difference between reckless failure and strategic experimentation
If you want guaranteed results and step-by-step formulas, this is NOT your place.
If you're ready to become a scientist of your own life and rediscover your way to awesome—welcome home.
The Real Promise
I won't make you successful.
Success is your job.
But I will help you fail so intelligently that you'll discover things about yourself that no amount of positive thinking or morning routines could ever reveal.
Because:
“Awesome human beings aren't made by copying others. They're forged by becoming themselves through strategic efforts.”
An empowered life = “Reflect → Reset → Replay”
Stop Living Someone Else's Life
You have two choices right now.
Keep consuming other people's success stories, hoping their blueprint will magically work for your completely different life, personality, and circumstances.
— OR —
Get brave enough to discover who you actually are through the beautiful mess of strategic failure.
Most people choose option one. They spend years trying to force themselves into shapes that don't fit, wondering why they feel empty even when they're "doing everything right."
You're not most people, or you wouldn't have read this far.
[DISCOVER WHO I ACTUALLY AM →]( Monthly: $15 • Annual: $149 (save 2 months)
The only guarantee I can give you is: you'll discover things about yourself that no amount of copying others could ever teach you.
"Don't Just Take My Word For It.”
Here's what readers are saying about the value they get from 'Awesome Human Beings' every week.
P.S. Your parents, teachers, and society spent years programming you to follow the "safe" path. To copy what worked for others. To never risk looking foolish.
That programming is why you feel stuck.
Every day you spend trying to be someone else's version of successful is another day you drift further from who you actually are. The clock is ticking, and authenticity doesn't wait for permission.
Stop rehearsing your life. Start living it.
